Media in Marketing

-
In January 2018, Mashable wrote an article titled “5 social media skills you need to get ahead (and where to learn them)”. Mashable believes that social media is an essential in marketing and their are skills that business owners must acquire to become successful. In order to gain social media skills, Mashable recommends readers to use the Pay What You Want Marketing Bundle. In this bundle, users pay a set amount of money per course. The first course is about Facebook. Mashable states that “only 4% of Facebook followers see a brand’s organic (non-paid) posts”, as a result in the lack of organic posts, this portion of the course teaches users how to spend their money on Facebook pages that will post content and ads for them. The second course mentions Google Ads, they mention that “A Google Ad strategy is key to any contemporary marketing program”. Users may also choose to buy the Snapchat guide. The article mentions that Generation Z is using snapchat more and more, making this app an excellent source of advertising. The article states that “[Generation Z] represents up to $143 billion in buying power”. In order to gain that money and win over teenagers, managers are recommended to buy this part of the bundle to learn more about Snapchat and how to use it effectively. The final course you may pay for is the video bundle. Videos are engaging for audiences and when used creatively, can create an impact on potential clients. Mashable concludes their article by emphasizing the importance of paying attention to data and keeping up with what’s popular and effective in business.

After reading this article, I found that there were key points that I could apply to this class and even my post secondary pathways. The first topic that stood out to me was on video. Filmmaking is something we spend quite a bit of time on in communications technology, we learn all about how to make engaging films and different styles that we may consider when filming. Apart from applying this article directly to the classroom, I spent time researching jobs in marketing and even considered it as a future career. This report outlines the importance of advertising and creating close connections with clients in order to win them over. It also mentions keeping up with the younger generations, as they are the ones that will be consuming products and looking for jobs. Overall, I feel as though I learned a little bit more about marketing in the media and look forward in discovering more opportunities in this field.  

Link to article:

Popular posts from this blog

Photoshop - Surrealism

-
Image
My final photoshop project was to create something in the realm of surrealism. Originally, I wanted to edit something inspired by a Dali painting but that plan quickly failed as I had limited time. A couple years ago in art class, I was given a similar assignment which was to create a t-shirt juxtaposition design. For mine, I drew an elephant with a phonograph trunk, so I decided to use those sketches as inspiration for my photoshop project. This was probably the easiest edit to make, as there aren’t a whole lot of layers and components to add. I used the smudge and blend tool to add the phonograph onto the trunk and then added the line segments for bar lines, using the gradient effect to make them seem as if the music coming from the elephant was fading into the bell. I did struggle with making the elephant and the background look put together, I spent a bit of time playing around with the brightness and contrast effects on the background and elephant layers, but my image ended up
Read more

Illustrator - Vector Portrait

-
Image
My next assignment was to create something in illustrator, I decided that I wanted to use my photography again and create a vector portrait. This one seemed daunting at first but once I got into the process, it went by pretty fast. To make the triangles, all I did was, using the line segment tool, form little triangles around my sister's face and then use the eyedropper tool to match the colour of the triangle to her skin tone. One of the challenges I faced was the eye, I wasn’t able to create a vector image of the eye so I had to illustrate it through the program. I wanted to use this picture because the colour scheme worked well with the triangles and mood I wanted to create. Originally, I wanted to turn the entire photo into a vector portrait but I thought that it would be interesting if the subject was looking at something so I only kept half of the face mask and edited the photo as if the triangles were peeling off her face and floating upwards. Overall, I actually enjo
Read more

Social Media Blog Post

-
We’ve all been there. Going about our days until our phone slips out of our hands and into a puddle big enough to be called an ocean. The next few days are spent soaking our device in rice and contracting co workers and family letting them know that they will not be able to reach you via cell phone. With technology advancing as rapidly as it is, social media becomes a big part of our daily interactions, and the lack of a smartphone often leaves us socially handicapped. The report done by the American Academy of Pediatrics outlines the dangers adolescents may face when they are not educated on media. A section of this report is dedicated to cyberbullying, which can be a serious issue in our modern society. Social media makes it easy for any online predator to hide behind a screen and target young adults without any major consequences. This article states that “[cyberbullying] can cause profound psychosocial outcomes including depression, anxiety, severe isolation, and, tragically, s
Read more