Shoshana's CommTech Blog

In January 2018, Mashable wrote an article titled “5 social media skills you need to get ahead (and where to learn them)”. Mashable believes that social media is an essential in marketing and their are skills that business owners must acquire to become successful. In order to gain social media skills, Mashable recommends readers to use the Pay What You Want Marketing Bundle . In this bundle, users pay a set amount of money per course. The first course is about Facebook. Mashable states that “only 4% of Facebook followers see a brand’s organic (non-paid) posts”, as a result in the lack of organic posts, this portion of the course teaches users how to spend their money on Facebook pages that will post content and ads for them. The second course mentions Google Ads, they mention that “A Google Ad strategy is key to any contemporary marketing program”. Users may also choose to buy the Snapchat guide. The article mentions that Generation Z is using snapchat more and more, making this app a...

The article, "How to Use Video to Build a Business: Amy Schmittauer of Savvy Sexy Social", Jeff Haden writes about the power and relevancy of video in modern society. He interviews Amy Schmittauer, a successful video blogger, who tells the readers that the reason behind the sudden interest in video is because of the popularity in visual learning and the consumer's interest in human connection for the product they may invest in. She states that "we're just trying to give people a reason to care about a product or service, but to do that you have to give them what they care about... and video is a home run for that kind of branding." Schmittauer further educates the audience on how to effectively draw customers into their brand, how to become a memorable face that attracts a wide variety of people. Amy answers Haden by telling him that by having a strong personality, someone who discusses controversial topics and what not, viewers increase as they want to hea...